Yesterday, I had to post a PSA to my personal Facebook page regarding Facebook groups/parties.
Normally, I just remove myself and move on. But yesterday, I got added to a bunch of groups for products that I either already had a consultant for or for a person I didn’t even know. I was never invited once. No one talked to me or connected with me to see if it was something I would be interested in or would benefit from.
Being in direct sales myself, it is the part of these types of businesses I hate. It is the WRONG way to grow your business. Do you know why?
Because this is a relationship business. You don’t build relationships by telling people to just throw your friends randomly into a group and allow them to be bombarded with “suggestions” on what product to buy. That is like being dragged into a store you had never heard about and then a salesperson shoving their products in your face constantly.
If you are in direct sales, and parties are a part of your business, there is a better way.
- Personally connect with that person you want to share your products with. Ask questions about themselves, their families, their life at the moment. I have found that a lot of my friends want to support my business and love what I am doing. But they don’t have a need for it right now, or the price is out of their budget at the moment. But they want to support you! Your friends really do want you to succeed! If your friends want to see you fail in your business, well, then maybe they aren’t really your friends! But invite someone personally to your party. Trust me, it will mean a lot more.
- Share your product. Please, refuse to just post a photo of a generic sales post and then leave your personal link. Why did you choose to use that product? What has it done for you? For your family? Any personal stories? Here is the thing: Facts tell. Stories sell. My friends who have purchased and/or joined my boot camps really could care less about my product. But they have chosen to purchase from me or join my boot camp because my own story encouraged them in their own journey.
- Invite. Wait, didn’t I say that already in number 1? Yes. Because that is the biggest point of this whole thing. Invite someone. Personally. Call them on the phone. Send them a note via snail mail. Connect with them. Make it about them, not your product or your business or what YOU can get out of it.
When I share about my upcoming boot camps, I do not create my boot camp and then throw people into it. Each person has either filled out an application to be considered for the group, or personally invited by me because they have shared with me in the past some of their health and fitness goals. In order for them to be inserted into my boot camp, they either must confirm with a purchase (if it is my 30 day group), or confirm via email/verbal that they want an invite to my group. Otherwise, if they don’t respond, they don’t get in.
I want to help people who want to do this with me. I want to work with the willing. I don’t need a large group in order to have a successful boot camp. I can have just one or two and if they are changed in any way positively while in my groups, then it is a success. Because it is about THEM. Not about me.
Your groups/parties should be focused on building relationships with others and helping them wherever they are at. Take away the agenda of just having a big group so you can make more money or get more free stuff. Invite because you believe that what you are doing can bless others and help others be better versions of themselves.
Be a Size You,